Do I need a custom or a templated website?
Choosing between a custom website or a template can be a hard decision. It's basically choosing between quality and cost. Which can be a difficult decision.
The advantages of a custom website design are - simply - you get a much faster, better-looking, fully optimised, user friendly and all round better package than when using a template.
You can choose how the design looks
You can specify certain funtionality
You have complete control of the look
It's more likely to be better optimised
There are no nasty glitches (or they can be easily fixed)
But it's a lot more expensive...
Templates might not be quite as good, but hey, not everybody wants to spend a fortune on a website.
You can still get a lot out of a template, as long as you utilise it properly and make sure you get the basics right.
Keep your information fresh
Make sure you optimise all images before uploading them to your media centre
Be as active as you can on supporting media, ie Facebook, Twitter & Instagram
It really comes down to what is right for your business; if you haven't got the budget yet to spend on a fancy custom website, as long as you utilise all the areas mentioned above, you will soon be able to.